Strategic planning is limited in its impact when it doesn’t drive decision making. It can’t drive decisions as long as it remains periodic and calendar driven. The notion that strategy is something that can be planned well in advance and then executed is out of step with our rapidly changing world.
Today’s successful businesses must be nimble and agile in their decision making processes. The key to making strategy development matter is to focus on continuously identifying and addressing the strategic issues that can most affect the company’s intrinsic value.
- The Model – not a plan but a process of setting broad strategic direction and an agenda that drives high-quality decision making and accelerates the pace of strategy development and execution in real time.
- The Execution – Clear accountabilities and time frames for addressing key strategic issues that accelerate the pace of decision making and fuel growth.
- The Outcome – Continuous focus on the issues and opportunities that will have the greatest impact on long-term sustainability and value.